The EC Why

“We live on an island surrounded by a sea of ignorance. As our island of knowledge grows, so does the shore of our ignorance.”
—John Archibald Wheeler

Growth doesn’t begin with answers.
It begins with tension.
An inkling. A question without an answer. 

That’s where Edmonds Creative (EC) began.
Not as a brand, but a response to questions being asked.

It started with the work.
Filling gaps. moving quietly, while others clearly took more visible pathways
Building what was possible to catch an industry in warp-speed. 

Over time, instinct became a practice.
Practice became a way, then a system.
Not a company. A current. A presence.
Still moving because the need hasn’t stopped.

EC isn’t about arriving somewhere.
It’s about always preparing for what’s next. 

           Thanks to my good friend Lisa Welch for helping me write this. The hardest part of establishing this brand has been articulating a feeling that speaks to the heart of why. For me, the why should be the most important part of any brand's practice, but it often gets pushed down the list of priorities, as consumer awareness grows. Not here, and that's my promise.