How to Craft the Perfect EPK for Music | Edmonds Creative
How to Craft the Perfect EPK for Music | Edmonds Creative
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An EPK isn’t just a music resume, it’s your first impression. Whether you’re reaching out to labels, pitching for playlists, booking shows, or speaking to press, How to Craft the Perfect EPK gives you the structure and strategy to build a clean, professional presentation that gets taken seriously.
This guide breaks down exactly what to include, what to leave out, and how to format your materials so people don’t have to guess who you are or what you bring to the table. It’s designed to help artists and teams create an EPK that does the talking, so you can focus on the music.
If you’re putting yourself out there, this is where you start.
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What is Edmonds Creative?
Edmonds Creative is a home for ideas that move with purpose. It is the current behind the work, where story meets clarity and energy becomes expression. Founded by Jason Edmonds, EC is both a personal vision and a company built to carry it forward. If you are here, it means the signal reached you.
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If this found you, it was intentional. Our work reaches people we believe will understand it, whether through a shared circle or by crossing paths online. You were not targeted in the usual sense. We found each other.
Who is behind Edmonds Creative?
Jason Edmonds has spent more than two decades moving between stages, studios, and conference rooms. He has written for icons, toured the world, shaped campaigns, and guided artists at every level. His work spans music, fashion, publishing, and strategic consulting, each project rooted in quiet influence and deliberate execution. Edmonds Creative is the culmination of that path, built to carry ideas further and make them resonate. Read more in About Me.
What kinds of work does EC take on?
Our work spans creative direction, brand development, music strategy, fashion, and publishing. We take on projects that move with intention and have the potential to resonate beyond their immediate reach. Whether it is building a campaign, shaping a release, or creating something entirely new, the goal is the same. The goal is to make it matter.
How do I connect with EC?
You can reach us through the contact form on this site or by email. We review each message with care and respond when there is a genuine fit. If you have an idea, a project, or a story worth telling, we want to hear it.
Is Edmonds Creative a brand or a company?
Edmonds Creative is both. It is a company that develops and manages creative ventures, and it is also a brand that represents the ideas, values, and vision behind that work.
Where do I start exploring?
If you arrived here through our books, the Literature section is the best place to begin. From there, explore EQUATR to see the work we are doing in music and culture, and follow the paths that interest you most. Each area of EC connects to the others, and together they tell the full story.