The Money Is Out There. Most Artists Just Don't Know How to Ask for It.

Raising Music Money is a practical, no-filler guide to funding your music career, written by someone who has sat in both chairs. The artist's chair. And the investor's.

The Problem

You've got the talent. You've got the vision. What you don't have is a clear answer to the question that stops everything:

"How do I actually get the money to do this right?"

Most artists never figure it out. They wait. They self-fund until they're broke. They ask the wrong people the wrong way and get a polite no. Or worse — they take a bad deal because they didn't know there was another option.

The truth is, funding your music isn't a mystery. It's a process. And once you understand the process, the conversation changes entirely.

The Solution

Raising Music Money walks you through that process, step by step, without the theory-heavy filler that fills most music business books.

This guide covers:

→ How to assess your own value as an artist before you ask anyone for a dollar Investors don't fund potential. They fund proof. You'll know exactly what you need to have in place before the conversation starts.

→ The different types of music funding — and which ones actually apply to you Private investors, crowdfunding, grants, label advances, and hybrid models. Each one explained clearly, with the real pros and cons most people won't tell you.

→ What investors actually need to see How returns work in music. How to structure the ask. What a compelling pitch looks like, and what kills deals before they start.

→ How to approach the conversation without looking desperate or unprepared What to say. How to say it. What to have ready. The positioning that makes serious people take you seriously.

→ How to run a crowdfunding campaign that actually converts Not just "launch a campaign." A real strategy for building momentum, communicating value, and closing at the goal.

Jason Edmonds has spent over two decades working inside the music industry, as a producer, songwriter, artist manager, creative strategist, and music distributor. He has worked with artists at every level, guided campaigns across multiple genres, and navigated the funding conversation from both sides of the table.

Raising Music Money isn't a collection of theories. It's a framework built from real conversations, real deals, and real outcomes.

"Data is paramount for investors like us — actual financials are invaluable, even surpassing pro-forma statements." — Erdolo Eromo, Levi Eromo Media

"A concise, thorough, and thoughtful guide to the difficult task of raising money in the music industry." — Lisa Einhorn-Gilder, CEO, Bigpoint Music

"Investors who work with music artists will find Jason's piece insightful and highly useful." — Dr. Leslie Reed, Managing Partner, RIM Group

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Still reading? That means you're serious about this. Good. The artists who fund their careers aren't luckier than you — they're more prepared.

→ Get the guide. Start the conversation right.